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Tim Allen

  • Work
  • About
  • Résumé

Inspiring Leadership

A video in honor of my ONE Club | Adcolor - Creative of the Year award.


Profile

As President and Chief Creative Officer, Tim sets Wolff Olins’ strategic vision as a global creative consultancy. Partnering with senior clients to ensure that WO’s wide range of capabilities are equally grounded in creativity, innovation and human empathy. Designing impactful and transformative brands/products/services on behalf of Google, The Met, Zocdoc and some of the world’s most ambitious leaders. He is uniquely positioned for his role given his deep roots and expertise in product/service design and strategy. As an additional outlet for his passion around design thinking, Tim instructs on the topics of design and innovation at schools around the country.

Prior to Wolff Olins, Tim led, inspired and managed Amazon's Product Design Studios as Executive Creative Director setting the vision for digital products and other strategic design initiatives. Tim’s focus for the staff of world-class designers and technologists was on creating human-centered, compelling experiences that influence behaviors and add value to people’s lives.  

Tim’s work has been recognized with several of the industry’s most esteemed awards, including multiple Cannes Cyber Lions, D&AD, International ANDY, Webby and OneShow awards. Tim had the honor of being named in the Creativity 50, Creativity magazine’s 2013 list of the year's most inspiring and influential creative figures. In 2012, Tim was named One Club | ADCOLOR Creative of the year, a tribute honoring and celebrating diversity in design and marketing.  He also played a key role on the award-winning R/GA team who created Nike+, the platform named Campaign of the Decade by AdWeek magazine. Tim designed and launched Nike’s first ever iOS App, Nike Training Club, which has been ranked the #1 App for Health and Fitness in multiple countries. His work on Nike+ Active was featured by Steve Jobs at the 2009 Apple Macworld Keynote.

Prior to Amazon, Tim led R/GA's 100+ UX designers as a Global SVP/ECD Department Head - ensuring creative quality across global accounts at the world's most award winning interactive advertising agency.  Earlier at Adobe, Tim directed design and strategy for products across Creative Suite & Acrobat. Through innovative work with Adobe, Red Hat, and IBM, Tim holds seven patents related to software design, ranging from chat interface modeling to mobile device synchronization.


My Approach


Patents

US PATENT - US 2009/0299874 A1
Automatic Bid Solicitation During Transaction Process
Red Hat, 2012

US PATENT - 12/040,109
Generating Electronic Upsell Directory
Red Hat, 2008 

US PATENT - 8004540
Displaying And Managing Screen Resolution During Collaborative Screen Document Sharing
Adobe Systems Inc, 2011

US PATENT - 7830814
Displaying And Managing Network Latency During Collaborative Screen Document Sharing
Adobe Systems Inc, 2011 

US PATENT - 7661070
Providing Information Associated With Network Latency
Adobe Systems Inc, 2010 

US PATENT - 12/114,586
Generating A Synchronous Sales Stack For Customer Dialog - Red Hat, 2008

US PATENT - US7509388
Method Of Calendar Comparison Initiated From Chat Window
IBM, 2003 

 


Awards

2017 International ANDY Awards
Global Juror

2016 Fast Company Innovation By Design Awards
Global Juror

2016 Fast Company Innovation By Design Awards
Winner: Zocdoc Brand Experience

2016 Cannes Lions International Awards
Global Juror: Design

Creativity 50
Creativity Magazine’s 50 Most Inspiring & Influential Creative Figures

2015 Commencement Speaker
North Carolina State University - College of Design

2015 Distinguished Alumnus
North Carolina State University - College of Design

2014 One Show China Juror

One Club | ADCOLOR Creative of the year

2014 Techstars Startup Accelerator
R/GA Board of Advisors - Connected Devices

2014-13 Effie Awards Juror: Brand Experience

2013 One Show Interactive Awards
Gold: Information Architecture - Nike.com
Silver: E-Commerce - Nike.com

2013 ADC Awards
Silver: OneNike - Website
Silver: OneNike - Website | E-Commerce Experience

2013 Webby Awards
Winner: OneNike - Shopping - Websites

2013 NY Festivals
Bronze World Medal: OneNike - DIGITAL: Websites & Microsites: Products & Services
Bronze World Medal: OneNike - DIGITAL: Craft

2013 D&AD
Yellow Pencil: OneNike – Branding - Digital Brand Expression

2013 Cannes Lions
Shortlisted: Cyber Lions - OneNike User Experience

2012 Creative Review The Annual
Winner: Nike Black Mamba - Interactive and Digital Media

2012 Clio Awards
Gold: Nike SPARQ – Interactive Apps – Tablet
Bronze: Nike SPARQ – Innovative Media
Bronze: Nike Free Arena – Interactive

2012 One Show Interactive
Merit: Nike EPIC - Social Networks/ Community
Merit: Nike Free Arena - Consumer Goods
Merit: Nike - SPARQ - Integrated Branding Campaign - Online
Merit: Nike - SPARQ - Services
Merit: Nike - The Black Mamba - Social Networks/ Community

2012 ADC
Bronze: Nike SPARQ - Integrated Campaign
Bronze: Nike SPARQ - Interactive: Mobile: Mobile Experience Marketing

2012 Webby Awards
Winner: Nike Free Arena – Rich Media: BtoC

2012 One Show Entertainment
Silver Pencil: Nike SPARQ - Branded Applications - Branded applications
Merit: Nike SPARQ - Events and Installations

2012 Cannes Lions
Shortlisted - Nike EPIC - Best Use of Social
Shortlisted - Nike SPARQ - Best Use of Mobile Shortlisted - Nike SPARQ - Clothing, Footwear

2012 IxDA
Winner - Nike SPARQ in Empowering

2011 ANDY Awards
Gold - Nike The Film Room - Promotional Items (Film)

2011 One Show Merit - Nike+GPS

2011 One Show Interactive
Gold Pencil: Consumer Goods - Nike+ GPS
Bronze Pencil: Social Networks/ Community - Nike+ GPS

2011 D&AD
Gold: Nike The Film Room Gold: Nike+ GPS

2011 Clios
Gold: Innovative Media Nike The Film Room Gold: Interactive Apps - mobile Nike+ GPS

2011 AICP
Honoree: Nike Film Room - Experiential Winner: Nike+ GPS: App category

2011 Cannes Lions
Bronze: Nike Black Mamba: Cyber: Clothing, footwear & Accessories
Bronze: Nike Free: Cyber:Clothing, footwear & Accessories
Bronze: Nike The Film Room: Outdoor: Ambient: Stunts & Live Advertising

2011 Webby Awards
Winner: Nike+Gps: Integrated Mobile Experience
2011 MMA “The Smarties” 

2011 Jay Chiat
Gold: Nike The Film Room: Creative Technologies
Silver: Nike BOOM: Creative Technologies Gold: Nike+ GPS: Innovative Design
Merit: Nike The Film Room: Brand Experience

2011 SAMMY Awards
Winner: Nike+ GPS Best Integrated Social/ Mobile Integrated Campaign
Winner: Nike Black Mamba: Best in Show Winner: Nike Black Mamba: Best Social Creative
Winner: Nike Black Mamba: Best Social Promotion for a Product Launch

2011 London International
Gold: Nike The Film Room - Environmental Gold: Nike The Film Room - The NEW Category
Silver: Nike The Film Room - Sports

2011 Creative Review
Best in Book: Nike The Film Room Best in Book: Nike+ GPS

2011 User Experience Awards
Grand Prix-Best User Experience: Nike+ GPS

2011 Facebook Studio Awards Bronze: Nike+ GPS

2011 IxDA
Winner: Nike The Film Room - Expressing

2010 HIVE Awards
Winner: Nike Training Club - Mobile Apps/ Sports

2010 D&AD
Winner: Nike Training Club - Mobile Marketing/Mobile Applications - Single

2010 One Show Interactive
Bronze: Nike Pro Combat Gear Up Tool - Web/E. E-Commerce
Merit: Nike Pro Combat Gear Up Tool - Craft/A. Interface Design

2009 Cannes Lions
Bronze: Nike Training Club – Mobile Advertising