Partnering with Nike, we set out to teach today’s signature basketball moves to the next generation of young basketball hopefuls. We were challenged with designing an experience that gave aspiring players hands on education on the court.
We created the Nike Film Room: part half-court, part green screen, 100% education. Using a combination of green screen technology, HD cameras, and a custom-built computer program to analyze the footage. The Film Room deconstructed the kids’ movements frame-by-frame, second-by-second, separating the player with the ball from the background. After performing their move, kids were presented with their very own personalized, 18 x 24” Nike poster starring themselves. In addition, a custom video of the participant is uploaded to their Nike Basketball “Ballers Résumé,” to share with friends, players, and coaches.
Cannes Bronze Lion
Cannes Titanium Shortlist
Int'l ANDY - Gold
Creative Review Annual - "Best of Book"
AICP NEXT Award - Experiential
Jay Chiat Award Creative Technologies Gold
London Int'l Awards Gold - Environmental
London Int'l Awards Gold - NEW Experience
London Int'l Awards Silver - Sports