We created a digital Arena to promote a new Nike Free shoe release globally. In the Free Arena, athletes who would otherwise never go head-to-head were put in direct competition with each other, with the online community voting to choose the winners. Voters were then invited to get in on the action by submitting their own videos to the Free Arena Facebook page, and sounding off on their favorites.
Cannes Cyber Lions - Bronze
Cannes Cyber Lions, Promo & Activation - Finalist
Webby Awards - Winner
Clio Awards, Interactive - Bronze
One Show, Interactive - Finalist
London International Awards, Digital - Finalist