Challenge
Over 70 different digital properties that weren’t consistent or in concert. Brand and sport category destinations weren’t integrated with ecommerce, and visitors often weren’t able to view content on their phones and tablets.
Solution
We reimagined the entire Nike digital ecosystem, streamlining products, services, and brand inspiration, all under one roof. The new nike.com is based on athletes’ behaviours, both on- and offline. Fast, light, and scalable, the new nike.com
My Role
Executive Creative Director
Led, managed and won initial pitch to Nike. Partnered with senior clients to set strategy, design approach & creative staff. Responsible for final strategy, design and implementation.
Case Study Video
AWARDS
Cannes Cyber Lion
User Experience: Short Listed
A&AD
Branding/Digital Brand Expression: Yellow Pencil
Digiday Awards
Best Brand Platform: Winner
Best Retail Brand Website Experience - Winner
Best E-Commerce Experience - Silver
AICP Next Awards
Website/Microsite: Winner
One Show Interactive
User Experience Design/Information Architecture: Gold Pencil
Website, E-Commerce: Silver Pencil
One Show Interactive Agency of the Year
The Webby Awards
Best Shopping Site: Webby Winner
Best User Experience: Nominee
Best Navigation/Structure: Nominee
ArtDirectorsClub Awards
Overall Website: Silver
Website, E-Commerce Experience: Silver
Initial Sketches / Journeys
Moments of Truth: Awareness > Consideration > Purchase > Use > Advocacy
Retail Integration (Omnichannel) Sketches
Wireframes / Interaction / Architecture
Visual Direction
